ABOUT MERITAS

We strive to help you do everything possible to make your life’s journey a successful one.

Our Mission and Philosophy

Our Mission
To guide you along a secure and rewarding path toward realizing your financial goals and personal dreams. By understanding your values, we create a strong partnership and build trust that endures over time. Learn more

Our Investment Philosophy
We customize and manage tax-efficient portfolios. We strive to optimize portfolios for greatest return balanced with consideration for desired level of risk. We seek to minimize unnecessary risk through coordinated diversification. We maintain portfolio allocation through systematic rebalancing. We apply disciplined portfolio management. We utilize low-cost institutional class investments.

Fee Only Service and Fiduciary

Fee-Only Services
We are fee-only so we can focus on you. We do not accept any referral fees or commissions from other companies. Under this arrangement you are assured that our advice is impartial and in your best interests. Learn more

Fiduciary
We are regulated by the Securities and Exchange Commission (SEC) as a Registered Investment Advisor. As such, we are a Fiduciary and legally obligated to place your interests first in all aspects of wealth management.

Our Network and Culture

Our Network
Our team has more than 90 years of combined experience working within the financial and business communities of the Bay Area. Our financial advisors have a well-developed network of supportive services and professionals to assist you.

Our Culture
We don’t just strive for work-life blend, we live it and champion for it. We welcome everyone’s contributions – big or small. In the same mindset of helping our clients, we place importance on educating and guiding our team members while inspiring them to live their ideal life.